The Power of She

Our mission is to ignite a community of active, healthy, confident women and girls who empower each other to reach their limitless potential.

Athleta was founded in 1998 to meet the unique needs of athletic women.​

Catalog Covers from Across the Years


Athleta was founded in 1998 to meet the unique needs of athletic women. Acquired by Gap, Inc. in 2008, we opened our first store in Mill Valley, California in 2011. 2016 saw the launch of the community-driven Power of She campaign and the debut of Athleta Girl. In 2018, we became a certified B Corp, reinforcing our commitment to business as a force for good.

Allyson Felix became Athleta’s first-ever sponsored athlete in 2019, changing the conversation around athlete sponsorships—particularly for female athletes. In 2020, we launched the Power of She Fund, providing grants to organizations reaching women and girls through movement and connection. In 2021, we introduced inclusive sizing (XXS-3X), launched AthletaWell, an immersive digital community for women’s wellbeing, and welcomed Simone Biles as our second holistic partner. That year we also opened our first company operated stores in Canada, introducing our brand to even more women. In 2022, we added musician and entrepreneur Alicia Keys to our roster of purpose driven partnerships, which included product offerings, community and wellbeing resources.

Mother and Daughter Doing Yoga Together


Inspiration. Motivation. Connection. It’s what we do best. We built this brand on the belief that what unites us as active women and girls is stronger than any obstacles in our way. We know that when all women come together, we’re unstoppable, and we aim to inspire that feeling of community in everything we do.

We set ambitious goals to challenge ourselves—and others—to work differently. We are a brand designed by women, for women creating beautiful, technical, and sustainable clothing. 

Learn More About Our Core Values

Two Employees Working


We believe that being active and engaged makes life far richer and bigger than it would otherwise be. We look for people who share our values and passion for an active lifestyle, creating game-changing products and experiences, and building community to stretch personally and professionally.

Browse open opportunities at Athleta